AI-driven growth systems convert brand assets, marketing workflows, and structured prompts into testable campaigns at scale. By connecting controlled brand inputs, skilled execution agents, and experimentation frameworks, you can move from strategy to hundreds of shippable marketing hypotheses in a single execution cycle.

Click below to see how the system works in practice.

TEAM DEVELOPMENT AND CROSS FUNCTIONAL MARKETING

USAA managed a large, mature portfolio across multiple financial products. Paid search spend in high-intent segments was cannibalizing organic traffic, causing inefficiencies and rising customer acquisition costs (CAC). At the same time, marketing performance was not consistently tied to revenue, and cross-channel alignment between SEO, SEM, paid media, and automation was inconsistent.

Without intervention, inefficient spend threatened pipeline health, and siloed operations risked undermining revenue growth. Leadership needed a unified growth engine that could:

• Reduce CAC while protecting pipeline

• Align channels around strategy, audience intent, and experimentation

• Translate marketing activity directly into revenue outcomes

I led a team of seven marketers responsible for integrated demand generation across SEO, SEM, paid media, and marketing automation for a $1B+ portfolio. 

SEM / SEO BLENDED CHANNEL LEADERSHIP

The approach centered on data-driven experimentation, cross-channel alignment, and operational rigor.

Audit & Analysis

• Conducted a comprehensive audit of SEM and SEO campaigns to quantify paid-organic overlap.
• Identified high-intent branded search terms where paid spend was cannibalizing organic clicks.

Controlled Experiments

• Implemented SEM spend reductions in phased cohorts to test the hypothesis without risking pipeline.
• Simultaneously optimized priority SEO landing pages to absorb traffic and maintain conversions.

Segmentation & Journey Alignment

• Moved from volume-based targeting to intent-driven segmentation.
• Redesigned nurture journeys through marketing automation, aligning traffic to the right path for conversion.

Operational Frameworks

• Built cross-channel reporting dashboards linking activity to revenue.
• Introduced weekly huddles and standardized processes for collaboration between marketing, engineering, and agency partners.
• Created a repeatable attribution model for tracking CAC and pipeline impact.

SEO / CONVERSION RATE OPTIMIZATION GROWTH AND CHANNEL MATURITY

ConnectWise was in a period of aggressive acquisition and brand consolidation. Multiple acquired brands operated in fragmented web and search ecosystems, with inconsistent technical infrastructure and underdeveloped SEO and CRO practices. The business needed to modernize global digital channels, strengthen market visibility, and maximize contribution to revenue and EBITDA ahead of a $1.5B private equity acquisition.

CATEGORY LEADER IN ORGANIC SEARCH

I scaled SEO into the dominant acquisition channel, capturing 71% share of voice across core SaaS terms in the MSP and RMM categories. 

Unify International Web Ecosystem: Consolidated acquired brands under a single technical infrastructure to reduce redundancy and improve SEO performance.

Scale SEO Globally: Developed a category-focused SEO strategy to capture share of voice in MSP and RMM segments, capturing 71% share of voice in MSP and RMM categories.

Mature CRO Practices: Implemented a structured conversion optimization program to increase lead capture and revenue contribution, increasing web conversion rates to 3–5.5% across priority properties.

Data-Driven Alignment: Connected content, technical optimization, analytics, and experimentation into a cohesive revenue engine.

WEB PRESENCE AND CONTENT MARKETING GROWTH

Bisk’s university partners needed to increase qualified student applications while improving marketing efficiency. Paid search and organic SEO efforts were often siloed, and digital campaigns lacked a unified framework that connected performance to enrollment outcomes.

I led a team to integrate SEO, SEM, and content strategy into a coordinated demand engine that aligned search acquisition with enrollment goals. Our strategy focused on:

• Combining paid and organic search programs to capture high-intent prospects
• Optimizing landing pages and ad messaging to improve conversion rates
• Developing structured content frameworks to engage prospective students across the enrollment funnel

SCALED UNIVERSITY ENROLLMENTS THROUGH SEARCH INTEGRATION

Integrated Search Engine Programs: Aligned SEO and PPC campaigns across multiple university partners to create a single performance engine, improving efficiency and pipeline visibility.

Landing Page & Ad Optimization: Tested landing page layouts, messaging, and calls-to-action to increase engagement and application conversions.

Content Strategy: Built structured content frameworks supporting both SEO and paid acquisition, improving search visibility and relevance for prospective students.

Measurable Impact:

• • Villanova: 120%+ increase in Marketing Qualified Leads (MQLs) YoY

  • Notre Dame, MSU, Florida Tech: 50%+ MQL growth collectively

  • Overall: Increased application conversions while improving cost-per-lead efficiency, directly tying digital performance to enrollment growth and ROI

A real-world AEO + LLM optimization program connects AI-driven search to every stage of the user journey. By mapping prompts, leveraging user-generated content insights, activating internal brand ambassadors, and using tools like likeness scoring to measure how AI outputs align with your content, you can turn visibility into trust and measurable impact.

Click Below to See How It Looks in Practice.